Friday, July 28, 2006

iTunes Offers Friends

According to Variety, Warner Bros has finally begun to cave in to the iTunes revolution. Probably after watching the success of downloaded ABC shows such as LOST, Warner Bros has agreed to make the entire first season of Friends available for download. OK, OK, they have agreed to a lot more than that, but it is Friends that is the first item to appear beginning today.

The first season of Friends, which is being sold for the relatively bargain price of $27.99 for a full season of 24 episodes. Individual episodes can also be purchased for the usual $1.99 pricetag.

In what could be sign of things to come, WBTV is also letting consumers buy the busted pilot for Aquaman. Project had been considered a shoo-in for the WB's fall 2006 schedule, but didn't make the cut for the CW, the network that's replacing the WB and UPN in September. At this rate we may soon find some big-network shows on iTunes that never actually appear on the network.

WBTV joins Touchstone Television, 20th Century Fox TV, NBC U Television Studio, CBS Par Network Television on the list of studios feeding content to iTunes. This only leaves Sony Pictures Television, which has so far only allowed one show to appear on iTunes -- The Shield.

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